Scientific event

The subject of public opinion has garnered significant interest across various circles of society, an interest that has grown dramatically in recent decades. The digital environment has imposed practical constraints on its users, making its models and assumptions the primary factor in defining the relationship between individuals and this space. Furthermore, the digital environment has emerged as a pivotal variable in both social and societal change.
In the digital age, where platforms for expression are available to everyone and every individual can voice their own opinion on an event or an issue, public opinion is no longer what we used to call the opinion of the majority or the common view in society. Organized minority opinion holders, supported by social media networks, can now outperform the majority and have a greater, more powerful impact on the formation and expression of opinion. This equation has shifted, as witnessed over the past ten years, during which political minorities in several Arab countries managed to change the landscape using media platforms and electronic armies.
This lecture addresses the topic of "Public Opinion and its Making in the Digital Age," including the variables and constraints involved. Its key themes and sub-headings include:
The origins and conceptual introduction to public opinion.
Indicators of the importance of public opinion.
Factors, stages of formation, and characteristics of public opinion.
Institutions involved in the making of public opinion.
The most prominent constraints on public opinion in the digital age.